Fall 2021 Course Coming Soon
Engaging Millennials to Raise Big Money
Join us for this 8-week course where you get tools and tips to help you prospect, engage, solicit, and steward Millennial donors thoughtfully and effectively.
Date & Hours
12pm ET -1:30pm ET
Hey nonprofits, the Millennial generation is getting older and getting bolder, are you ready to engage them?
Said to be the most socially conscious generation in history, Millennials are no longer in their teens and twenties. Many are skilled, up-and-coming professionals in their 30's with deeper pockets and vaster networks than you might think. Join Alyssa Wright, self-proclaimed Millennial and advisor to young philanthropists, as she takes you through four weeks of research, tips, and tactics to engage these new donors in your mission and vision. Don't wait: research shows that from Mega Givers to everyday donors, Millennials are active donors and ambassadors to causes they love.
WHO IS ELIGIBLE:
This course is for anyone in a fundraising, community outreach or marketing role at a nonprofit or social enterprise.
Getting to Know the Millennial Generation
Who are Millennials exactly? What do they care about? Where can you find them? What motivates them to donate their time, talent, and treasure?~ Get to know the Millennial generation in this overview with Alyssa.
From Mega Givers to Resource Mobilizers: Understanding What Motivates Millennials to Get Involved in Mission Making
Set to inherit $42 trillion over the next few decades and the most willing generation to fundraise, it's important to begin engaging Millennials now. Dive deeper into the behaviors and motivations of Millennials from across a variety of socio-economic backgrounds.
Inspiring Millennials To Take Action
Take it to action this week as we craft work plans for engaging Millennials within your existing development strategies and trying out a new one or two. We will show you how to get this generation engaged in supporting your development needs, from hosting independent fundraisers, virtual events, and one-on-one fundraising.
Ensuring Effective Intergenerational Collaboration
This week, we talk about creating a diverse donor base, across generations, and bringing everyone together for meaningful conversation about volunteerism, philanthropy, and activism.
Designing and executing a successful strategy to engage next generation donors, both current and prospective
How to craft appeals that Millennials will actually give to
Ways to engage the next generation in your social media and marketing strategies
Establishing Strong Donor Relationships with Millennials and their families, friends, and colleagues
Creating Shared Responsibility for Development within the board by enlisting Millennials as key allies in the process
Creating social change while you fundraise for social change
Ensuring effective intergenerational collaborations
You will receive
A roadmap to raising $10,000 in new funding from next-generation donors
A Tips sheet for onboarding and stewarding Millennial board members
A list of twenty networks to engage in to find top Millennial prospects
(2) 30-minute private coaching calls with Wright Consulting to discuss your specific organization’s questions and needs
Meet the Coach
An accomplished facilitator, consultant and coach Alyssa builds new revenue streams, shifts cultural perspectives and inspires people to believe that change is possible no matter what.
Alyssa taught at our annual Online Fundraising Academy for nonprofits and gave our partners great insights into strategies for donor retention. She helped demystify some of the key concepts around donor retention for an audience working with different donor demographics and in varying intense global contexts. Our nonprofit partners really enjoyed Alyssa's presentation and found it both engaging and full of practical takeaways. I would highly recommend working with Alyssa!
Catrin Cooper, Global Giving
If you want to book for groups of 3 or more, contact us for special pricing.
Frequently asked questions
My organization is international. Is this course for me?
Organizations with all size budgets are encouraged to apply but we specialize in helping small- mid sized organizations.
My budget is under $500,000. Will I benefit from this course?
Is the course better for nonprofits working on certain issues?
I can't make the time or financial commitment. Can I still join in on a few sessions and get access to the course materials?
I'm a board member or volunteer fundraiser. Is this for me?
Yes! All sessions are designed for you to modify the lessons learned to bring back to your board or Development Committee for implementation.
Course Starts in
Ready to reach millennials on #GivingTuesday? Alyssa Wright arms you with four creative ideas to engage millennials on social media and in real life.