Fall 2021 Course Coming Soon

Engaging Millennials to Raise Big Money

Join us for this 8-week course where you get tools and tips to help you prospect, engage, solicit, and steward Millennial donors thoughtfully and effectively.

 Private Coaching


Group Sessions


Start date


Date & Hours

Enrollment Fee

300 USD 

September  17th


12pm ET -1:30pm ET

8 weeks,

4 sessions

About Program

Hey nonprofits, the Millennial generation is getting older and getting bolder, are you ready to engage them? 


Said to be the most socially conscious generation in history, Millennials are no longer in their teens and twenties. Many are skilled, up-and-coming professionals in their 30's with deeper pockets and vaster networks than you might think. Join Alyssa Wright, self-proclaimed Millennial and advisor to young philanthropists, as she takes you through four weeks of research, tips, and tactics to engage these new donors in your mission and vision. Don't wait: research shows that from Mega Givers to everyday donors, Millennials are active donors and ambassadors to causes they love. 



This course is for anyone in a fundraising,  community outreach or marketing role at a nonprofit or social enterprise.

Program Outline 

Week 1

Getting to Know the Millennial Generation

Who are Millennials exactly? What do they care about? Where can you find them? What motivates them to donate their time, talent, and treasure?~ Get to know the Millennial generation in this overview with Alyssa.

Week 2

From Mega Givers to Resource Mobilizers: Understanding What Motivates Millennials to Get Involved in Mission Making

Set to inherit $42 trillion over the next few decades and the most willing generation to fundraise, it's important to begin engaging Millennials now. Dive deeper into the behaviors and motivations of Millennials from across a variety of socio-economic backgrounds.

Week 3

Inspiring Millennials To Take Action

Take it to action this week as we craft work plans for engaging Millennials within your existing development strategies and trying out a new one or two. We will show you how to get this generation engaged in supporting your development needs, from hosting independent fundraisers, virtual events, and one-on-one fundraising.

Week 4

Ensuring Effective Intergenerational Collaboration

This week, we talk about creating a diverse donor base, across generations, and bringing everyone together for meaningful conversation about volunteerism, philanthropy, and activism.

Strategic focus

  • Designing and executing a successful strategy to engage next generation donors, both current and prospective 

  • How to craft appeals that Millennials will actually give to 

  • Ways to engage the next generation in your social media and marketing strategies 

Culture focus

  • Establishing Strong Donor Relationships with Millennials and their families, friends, and colleagues 

  • Creating Shared Responsibility for Development within the board by enlisting Millennials as key allies in the process 

  • Creating social change while you fundraise for social change 

  • Ensuring effective intergenerational collaborations

Business Woman with Laptop

You will receive 

  • A roadmap to raising $10,000 in new funding from next-generation donors 

  • A Tips sheet for onboarding and stewarding Millennial board members 

  • A list of twenty networks to engage in to find top Millennial prospects 

  • (2) 30-minute private coaching calls with Wright Consulting to discuss your specific organization’s questions and needs

Meet the Coach


Alyssa Wright

An accomplished facilitator, consultant and coach Alyssa builds new revenue streams, shifts cultural perspectives and inspires people to believe that change is possible no matter what.

  • Facebook
  • LinkedIn
  • Twitter

Alyssa taught at our annual Online Fundraising Academy for nonprofits and gave our partners great insights into strategies for donor retention. She helped demystify some of the key concepts around donor retention for an audience working with different donor demographics and in varying intense global contexts. Our nonprofit partners really enjoyed Alyssa's presentation and found it both engaging and full of practical takeaways. I would highly recommend working with Alyssa!

Catrin Cooper, Global Giving 


If you want to book for groups of 3 or more, contact us for special pricing.

Frequently asked questions

My organization is international. Is this course for me?

Organizations with all size budgets are encouraged to apply but we specialize in helping small- mid sized organizations.

My budget is under $500,000. Will I benefit from this course?

Organizations with all size budgets are encouraged to apply but we specialize in helping organizations with budgets from $50,000 - $12,000,000.

Is the course better for nonprofits working on certain issues?

Over the years, we have focussed on social, racial, gender, and economic justice work, so we highly encourage organizations working in these key areas to take this course with us. We also have worked extensively with founders and women fundraisers, helping them navigate the unique issues that surround fundraising for them.

I can't make the time or financial commitment. Can I still join in on a few sessions and get access to the course materials?

We really want to ensure that we can build community and respect the time of those who sign on. We ask that you try to make at least four of the sessions with the understanding that all sessions will be recorded for your continued use. We completely understand the difficult spot that organizations may find themselves in this year financially. If you are unable to pay the $300 USD fee but would still like to join the class, Please email us at info@alyssafwright.com.

I'm a board member or volunteer fundraiser. Is this for me?

Yes! All sessions are designed for you to modify the lessons learned to bring back to your board or Development Committee for implementation.

Course Starts in

​Ready to reach millennials on #GivingTuesday? Alyssa Wright arms you with four creative ideas to engage millennials on social media and in real life.